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Emma Watson face of Lancome's new fragrance

Lancome has tapped Emma Watson as the face of its new Tresor Midnight Rose fragrance, which was officially launched this week in Paris.

The "Harry Potter" star told Vogue.com that she wasn't a big fan of fragrance before Tresor Midnight Rose. "I didn't really like perfumes before because I thought they were heavy, but this one is really light and playful." The ad campaign will launch this fall.

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