The flagship Guerlain boutique in Paris has been trading at No. 68 Champs-Elysées for the past 99 years and has served as THE destination for perfume pilgrimages since the first world war. In 2006 - some 92 years on - the much-loved perfume house launched a cologne whose name memorialises their prestigious street address: "Cologne du 68".

A scent that has been designed to be enjoyed with liberal application, Cologne du 68 is an aromatic citrus blend… one that is both vivifying and uplifting and very much in keeping with Guerlain's vast back-catalogue of finely scented eaux.

A genderless perfume, Cologne du 68 features a crisp citrus opening - a zesty blast of bergamot, mandarin, petitgrain orange and orange blossoms. But just as one might be thinking "citrus overload!!", the sharpness is subdued by rousing florals including jasmine, freesia, frangipane, iris, ylang and rose. Somehow, however, the scent remains resolutely unisex - it has been meticulously blended to marry the more acerbic facets with the florals. Oily green aromatic accords of rosemary and sage manage to round out the composition, furnishing it with a slightly earthy, viridescent vibe.

Despite the name, it is an eau de toilette concentration, and is therefore much longer lasting than traditional colognes. Cologne du 68 is a non-complicated scent, without compromising on quality and luxuriousness.