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SHISEIDO – ENERGISING EAU AROMATIQUE FRAGRANCE

Having just celebrated its 140th birthday in 2012, Japanese cosmetics giant Shiseido is the 4th largest, and one of the oldest cosmetics companies in the world. Their reputation has been built on remarkable skincare, cosmetics and fragrances since the company was founded in 1872. 

Shiseido perfumes are uniquely japanese in style... minimalist and understated. In 1997, they marketed their “Relaxing Fragrance” - a beautiful study in calming aromatic floral greens. Just two years later, they launched its olfactory antithesis; the “Energising Fragrance” - a scent which was masterfully created to adhere to Shiseido's clean, edited oeuvre.

Energising fragrance is an unconventional floral, marketed to women. An unusual opening of spicy carnation and peppercorns prickle at the back of the nose and enliven the senses. A sheer floral heart of iris, jasmine, lily of the valley, anise and rose provide a delicate softness... these accords dance over a slightly powdery, musky base.

Uplifting and sophisticated - but not brash - Energising Fragrance is still an overture to unassuming Japanese beauty. It is hushed and diaphanous, and its botanical complex feels grounded and earthy. For an “Eau Aromatique” (Aromatic water), it lasts reasonably well on skin.  This is the ideal choice for a person looking for a revitalizing scent that is both unorthodox and individual. 

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