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4 all-American fragrances for the 4th of July

Fragrances for the 4th of July
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Free sample of Thierry Mugler's Womanity


Mugler's first fragrance, Angel, remains a top seller. How well Womanity, the designer's newest scent, will do is still too soon to tell.
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Avril Lavigne's TV spot for Forbidden Rose fragrance


The official TV ad for Avril Lavigne's new fragrance Forbidden Rose.

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Old Spice is at it again with second commercial


Hunky Isaiah Mustafa is back in another commercial for Old Spice's "Smell Like a Man, Man" advertising campaign. The campaign, which was launched earlier this year, has become wildly popular, with the first commercial receiving more than 11 million views on YouTube alone. The campaign is an ingenius move by the 73-year-old brand to garner a new generation of followers.

This commercial has the buff, shirtless former football player walking through everyday life doing manly man things, smelling (and looking) much better than your boyfriend ever will -- unless of course he's wearing Old Spice.

See for yourself!

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Summer Heats Up With July's New Fragrances

Avril Lavigne Fragrance Forbidden Rose
Avril Lavigne's Forbidden Rose will debut in July.

These new, sizzling fragrances are slated to hit the market in July:

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Are Fragrances a Friend of the Fridge?

Is it a good idea to put fragrances in the refrigerator?

"A simple little tip my mother gave me years ago was
to keep my perfume in the refrigerator. This will help
keep it fresh much longer."  --perfume.org reader

Yes, it's important that you keep your fragrances in
cool, dry spaces, but we wanted to know if storing
fragrances in the refrigerator is actually a good idea.
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It's Time for Twilight


With the opening of the third installment of the popular "Twilight" saga, it's time to dust off your Twilight fragrance. Twilight was launched in 2008 with the release of the first movie, based on the novels by Stephenie Meyer. "The Twilight Saga: Eclipse" opens in theaters Wednesday.
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Jesus del Pozo Introducing Uncharacteristic Amber Fragrance

Spanish designer Jesus del Pozo is commemorating his 35th year in the fashion industry with the introduction of a new fragrance, Ambar. Ambar deviates from del Pozo's 10 other fragrances given its feminine note of amber. The designer's previous fragrances were extensions of his 1995 Halloween line.
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New Givenchy Fragrance Only at Epcot

Disney Epcot
Disney's Epcot
Disney Epcot's Le Plume et Palette will become the exclusive provider of Givenchy's newest fragrance, eaudemoiselle de Givenchy, beginning July 1. Located at the France Pavilion, Le Plume et Palette boasts plenty of designer fragrances, but the new Givenchy scent will only be available here.
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Eat, Pray, Love Fragrance Line Announced

Translating words into scents can't be an easy task, but Fresh has done it with its newest fragrance collection Eat, Pray, Love. Fragrance house Fresh has partnered with Sony Pictures to develop the new fragrance line, which is based on Elizabeth Gilbert's best-selling memoir of the same name.

The fragrances will officially launch July 15. The much-anticipated movie, "Eat, Pray, Love," will open in theaters on Aug. 13, starring Julia Roberts.

"With the Eat, Pray, Love collection, we’re partnering with Sony and with movie theaters and retailers to provide not just a product, but an experience," Fresh CEO Jean-Marc Plisson told WWD.

According to WWD, Eat's top notes are a blend of Italian lemon, basil and bergamot; its heart notes include plum, red current and rose; it finally settles into caramel, meringue and vanilla. Pray's top notes are a blend of elemi, pink pepper and juniper berry; heart notes include incense, peony and rose; it settles into patchouli, amber and musk. Finally, Love's top notes include bergamot, red currant and mango blossom; heart of tiare and dewy jasmine; settling into sandalwood, vetiver and velvet amber.

Fresh is also launching an Eat, Pray, Love candle line.The scents will be available at Fresh stores and online at Fresh.com.
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