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Mercedes Benz launches men's fragrance

Mercedes Benz has launched its first-ever fragrance. The classic automotive company has a line of high-end watches and eye wear, and earlier this year announced its plans to launch Mercedes Benz fragrance.

The scent, which was created by perfume house Firmenich, will be available in early 2012 as an eau de toilette, deodorant, aftershave, and bath and shower gel.

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Sneak peek at Taylor Swift's Wonderstruck perfume commercial

Pop star Taylor Swift's inaugural fragrance, Wonderstruck, is due out in October. Here is a glimpse of the fragrance television campaign.

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Our fall fragrance picks

Irene, or Pinkiecharm as she is known to the YouTube world, picks Perfume.org's favorite fall fragrances for 2011.

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Dita Von Teese releases fragrance ad teaser

Dita Von Teese fragranceDita Von Teese has released a glimpse of her upcoming campaign for her new fragrance, Femme Totale. The campaign, as well as the perfume bottle, is a throwback to '30s-era fragrances. (Check out the old-school atomizer in the photo!)

Von Teese doesn't skimp on vamp, either. The busty burlesque queen is dressed in all black, revealing just a hint of cleavage.

“My perfume’s flacons need to be the absolute embodiment of my dream of glamour, mystery, beauty, and the Femme Fatale,” Von Teese says in recent press release. "I have always been a passionate collector of rare perfume bottles from the 1920s and 1930s. They are usually made of opaque glass, black or red, and are always extremely elegant, luxurious, and classy.”

Femme Totale is a combination of bergamot, peony, pepper, Bulgarian rose, jasmine, patchouli, musk, Gaiac wood and sandalwood.

“A scent needs to reflect all the different facets of my personality. It had to be elegant, glamorous, sophisticated, sexy, dark, and mysterious.”

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'Saturday Night Live' takes its turn at fragrance commercials

On the season premiere of "Saturday Night Live," actress Kristen Wiig stars in a comedy sketch for "Red Flag" fragrance, which pokes fun at today's fragrance commercials.

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Beyonce decked out in blue sequins at Pulse perfume launch party

Beyonce Pulse Beyonce was in New York on Wednesday night to launch her new celebrity fragrance, Pulse. The pop star and mom-to-be wore a matching blue sequin dress.

The creation of Pulse was inspired by Beyonce's favorite flower, the orchid. A delicate heart of Bluebird orchid blends with peony and jasmine following a bubbly opening of bergamot, Blue Curacao and pear.

(Getty Images)

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Yves Saint Laurent taps Emily Blunt as new face of Opium perfume

Emily Blunt, the British actress known for her role in "The Devil Wears Prada," has been selected to represent Yves Saint Laurent's famous Opium perfume.

On why the company chose Blunt, YSL President Renaud de Lesquen says, “over and above her beauty and elegance, we were impressed by the career and artistic options.”

Fragrance ads featuring Blunt in the new campaign will launch in October.

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Eva Mendes stars in new Angel perfume commercial

It's a whimsical journey into the fantasyland of Thierry Mugler, and Eva Mendes is the star. Take a look at the new fragrance commercial for Mugler's Angel. Mendes was tapped as the new face of the brand this spring, replacing Naomi Watts. (That's Mendes singing, too.)


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Madonna in talks to launch first fragrance

Madonna is close to inking her first fragrance deal, according to Women's Wear Daily. The 53-year-old mega pop star is said to be in "serious discussions" with Coty, an industry leader in celebrity fragrances.

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Get moving! Fall is the perfect time to start your fitness routine

Set your fitness goals now instead of January 1. Oftentimes when we set an official start date that is as monumental as New Year's Day, we set ourselves up to fail. Start now. Fall is a great time to get in shape.

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