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Diesel is launching Loverdose, a fragrance with passion

Diesel Loverdose fragranceFashion house Diesel is launching a new fragrance this September, except this scent will be a little different than normal. Loverdose is being created with stimulating molecules that enhance hypothalamus activity.

Say what? The fragrance is an aphrodisiac that is supposed to heighten sexual arousal.
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Men's fragrance inspired by Iceland volcano eruption

Icelandic designer Sigrun Lilja Gudjonsdottir said she is launching a men's fragrance inspired by the recent volcanic eruption in Iceland. The designer launched EFJ Eyjafjallajoekull perfume for women in 2010, following the April eruption of the Eyjafjoell volcano.

The women's version of the fragrance is made of melt water that pooled on a glacier that sits atop the volcano. The men's version, VJK Vatnajoekull, will also contain glacial melt water, according to AFP, and will be "very masculine." 
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Chloe taps Imogen Poots to front fragrance line

Imogen PootsChloe has tapped Imogen Poots as the new face of Chloe perfume. The actress will represent the design house with Camille Rowe Pourcheresse, the French model and actress.

This is Poots' debut as the face of a luxury brand. The actress starred in "V For Vendetta" and "Solitary Man," and will soon star in the new Chloe campaign ad, which will launch this September.
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Heidi Klum launching signature scent this fall

Heidi Klum Heidi Klum recently introduced her new fragrance at an event in New York. The "Project Runway" star named her signature scent Shine, which was inspired by husband Seal, according to an interview in Allure magazine

"I get dressed a lot for my husband. A lot of times he'd say, 'You're beautiful. You shine.' It's a very beautiful word, a positive word," Klum told Allure. (Getty Images)
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Diane von Furstenburg launching fragrance, cosmetics line

Watch out, fragrance and cosmetics world. Diane von Furstenburg is coming your way. According to WWD, von Furstenburg is in cahoots with perfumer Chantal Roos and Id Beauty on a fragrance that will hit the market in October. The word is she will also create a skincare and cosmetics line as well. Roos is the nose behind such brands as Issey Miyake, Yves Saint Laurent and Jean Paul Gaultier.
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FiFi Award winners announced

Fragrance FoundationHalle Berry, Fergie and Mary J. Blige took top honors at Wednesday's FiFi Awards, held at New York's Lincoln Center. "Monster Ball" actress Berry took home two FiFis for her Pure Orchid perfume; one of them for Elizabeth Taylor Celebrity of the Year. Fergie's Outspoken perfume, which has broken sales records at Avon, took home the New Fragrance Celebrity of the Year award. My Life by Mary J. Blige, which sold out in record time on HSN during its launch, earned the Fragrance Sales Breakthrough award.
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Justin Bieber fragrance commercial leaked

The 30-second commercial for Justin Bieber's new fragrance, Someday, has made it to YouTube. The ad features Justin flirting with a young, blonde girl. The commercial was slated to premier following the season finale of "Glee," but apparently it was leaked a little early.

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David Beckham launching new fragrance, underwear line

Watch out, Beckham fans! Not only is the soccer star launching a new fragrance, Homme by David Beckham, in September but he's also planning a line of underwear.

"I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani," Beckham told WWD.

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CEW Beauty Awards announced

Gucci Guilty fragranceBeyonce Heat, Bleu de Chanel and Gucci Guilty were the fragrance winners in this year's Cosmetic Executive Women (CEW) Awards, which were recently held in New York.

The CEW Beauty Awards is the only awards program where the winners are determined exclusively by more than 4,000 beauty insiders and professionals working in the industry.
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Justin Bieber launching women's fragrance

Justin Bieber is rolling out a new fragrance - and not one geared to teenage males. The young pop sensation is launching Someday, a fragrance for girls, specifically those between 14 and 18 who make up a large portion of his fanbase. (AP photo)

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