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Justin Timberlake face of Givenchy's Play for Her fragrance

Justin Timberlake will be the face of Givenchy's Play for Her women's fragrance, which is expected to hit the market -- and hit it big -- this fall.

Timberlake, who represented the company's Play for Him cologne, will appear in a commercial spot with Noot Seear from "New Moon." The ad was shot at the Eiffel Tower in Paris, and features Timberlake and Seear as a playful young couple. Givenchy's goal, according to WWD, is to push Play for Her into mainstream popularity the way it did with the men's version, and create a masterbrand.

The minimal packaging for Play for Her is intentional. It's easily tossed into a bag, ideal for the gal on the go. It has a note of amyris wood in common with the men's cologne.
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Next up for Aramis: Impeccable

Estee Lauder is launching a new men's fragrance as part of its Aramis line this October, according to Happi.com. Impeccable is a limited edition eau de toilette that follows on the heels of Cool Blend, which was introduced in February.

Impeccable is the third fragrance from Estee Lauder's Aramis Gentleman's Collection, which was started in 2009. 
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Avril Lavigne's Forbidden Rose fragrance available now



Avril Lavigne posted a message about the official release of her fragrance, Forbidden Rose.

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Healthy summer drinks to end all summer drinks

Healthy summer drinks
As the seasons change, so do our tastebuds for adult beverages. Margaritas become martinis, light beers turn a shade darker and white wine is swapped for red. Until those chilly fall days arrive, however, enjoy your summer drinks, healthy-style!
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Fergie celebrates fragrance launch St. Louis-style

Fergie Outspoken perfumeFergie celebrated the launch of her new fragrance, Outspoken, at a rockin' party in St. Louis over the weekend. The party was held at the Scottrade Center, where her band the Black Eyed Peas performed before heading out to dance the night away at a Barcardi-sponsored party at a nearby club.
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Strenesse introduces new signature scent for women

German fashion house Strenesse is introducing a new women's signature scent called Strenesse Gabriele Strehle, named after the company's chief designer. The new fragrance is said to be subtle and seductive, not over the top or overpowering. According to WWD, the scent's notes include pear sorbet, lime, red pepper, white peach, magnolia, cedarwood and sandalwood.
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Get manly with 'The Expendables' and these colognes



In honor of the new Sylvester Stallone movie, "The Expendables," grab your bros and get your man on with these masculine scents.
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Paris Hilton's new fragrance inspired by Marilyn Monroe

Paris Hilton was back on the red carpet Tuesday night in Los Angeles...this time not dressed as her usual socialite self, but dolled up as Marilyn Monroe. Hilton was promoting her newest fragrance, Tease, the 10th scent in the Paris Hilton fragrance line.

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Lollipop Bling and Hypnotic Poison make list of '15 Most Ridiculous Perfume Names'

Mariah Carey Lollipop Bling fragranceThe Huffington Post has published its list of "15 Most Ridiculous Perfume Names." Contenders include Mariah Carey's Lollipop Bling as well as Cumming, by Alan Cumming. Click the link for a good chuckle.
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Indulge in green fragrances before the winter doldrums

Calvin Klein Truth is a green fragrance
It won't be too long until the landscape for most of the country becomes brown and drab again. As summer fades into fall, we will begin to lose sight of the vibrant greens that so define the season of the sun. And because we don't want to rush summer off too soon, we're dedicating this Health & Beauty tips column to green summer fragrances. Besides, won't you miss that smell of fresh-cut grass?
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