Evan Rachel Wood New Face of Gucci Fragrance
Thu, 06/17/2010 - 15:44 | Wendy
American actress Evan Rachel Wood has been selected to front Gucci's newest women's fragrance, marking the young talent's foray into the fragrance world.
Gucci's creative director, Frida Giannini, told WWD she chose Wood, who appeared in "The Wrestler," "...as she has very strong character. She’s young, but rising and [an] influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”
Wood got her start in 1998 in "Practical Magic," with Sandra Bullock and Nicole Kidman.
Gucci's creative director, Frida Giannini, told WWD she chose Wood, who appeared in "The Wrestler," "...as she has very strong character. She’s young, but rising and [an] influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”
Wood got her start in 1998 in "Practical Magic," with Sandra Bullock and Nicole Kidman.
Chloé to Launch New Women's Fragrance
Thu, 06/17/2010 - 12:03 | Wendy
Roman Coppola, Raquel Zimmermann
Chloé announced the launch of its new women's fragrance -- love, chloe -- in Paris this week at the famous Apicius restaurant.
Created by Hannah MacGibbon, love, chloe is "radiant, generous, feminine, understated chic." The fragrance will be available in perfumeries throughout Europe in September.
The event drew a whirlwind of guests, including a smathering of celebrities and journalists.
The Scent of World Cup Soccer: Eau De Stade
Tue, 06/01/2010 - 15:27 | Wendy
Sky+HD, in conjunction with Rachel Stevens, are mingling the scents of soccer and South Africa in Eau De Stade, the unisex fragrance of the 2010 FIFA World Cup.
The World Cup fragrance is the closest thing to scratch n' sniff you'll get while watching. Sky+HD, a pay-for-broadcast service, is hoping viewers will wear the scent while watching high-definition soccer in an effort to transport themselves to the actual games.
Stevens, the face of Eau de Stade, said: "Although I can't make it out to South Africa, a spritz of Sky+HD Eau De Stade means I can bring a little bit of the World Cup to my living room."
The World Cup fragrance is the closest thing to scratch n' sniff you'll get while watching. Sky+HD, a pay-for-broadcast service, is hoping viewers will wear the scent while watching high-definition soccer in an effort to transport themselves to the actual games.
Stevens, the face of Eau de Stade, said: "Although I can't make it out to South Africa, a spritz of Sky+HD Eau De Stade means I can bring a little bit of the World Cup to my living room."
Calvin Klein Beauty: Notes Revealed
Tue, 06/01/2010 - 15:17 | Wendy
Calvin Klein Beauty, the newest scent in the designer's rich fragrance collection, has a heart of lily "to embody feminine as well as radiant and powerful characteristics of a woman," according to CosmeticNews.com.
"Inglorious Basterds" actress Diane Kruger will appear in Calvin Klein advertising campaigns as the face of Beauty. The floral top note is jasmine while the dry down is a musky cedarwood.
The curvy bottle lined with a metallic silver ring will complement the blend of femininity and power that the scent represents.
"Inglorious Basterds" actress Diane Kruger will appear in Calvin Klein advertising campaigns as the face of Beauty. The floral top note is jasmine while the dry down is a musky cedarwood.
The curvy bottle lined with a metallic silver ring will complement the blend of femininity and power that the scent represents.
Carrie, Miranda, Charlotte and Samantha: In Color
Wed, 05/26/2010 - 21:10 | Wendy
Get dolled up for the new "Sex and the City" movie with Julep Nail Parlor's newest shades: Carrie, Miranda, Charlotte and Samantha. The colors come in a girlie pink, pastel green, soft lavender and hot fuchsia.
Can you guess each character's personal color?
Image courtesy of Julep Nail Parlor
Can you guess each character's personal color?
Image courtesy of Julep Nail Parlor
Comme des Garcons' Rolls Out Short Film for Latest Fragrance
Tue, 05/25/2010 - 21:22 | Wendy
Most design houses launch fragrances with racy ads or red-carpet shindigs, but Comme des Garcons is marking its launch of Wonderwood with a short film that is both slightly creepy yet in line with the Japanese fashion label's flare for the unconventional.
The three-minute video opens with drab colors and what appears to be a doll's face (or what's left of it), followed by the words, "Someone who loved wood more than words can say." From there, we're taken on a twisted journey filled with woodsy elements like pine cones, acorns and troublesome woodpeckers.
Marc Jacobs Bares All for Bang
Mon, 05/24/2010 - 14:09 | Wendy
Marc Jacobs is making a bang with his new bare-all ad for Bang, his new men's fragrance. This marks the first time the designer has appeared in an ad touting one of his products. And, aside from the strategically placed fragrance bottle, he's fully nude lying on a silver Mylar bed.
"Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work," Jacobs told WWD in an exclusive interview.
Although it's the first time Jacobs has modeled for his own product line, it's not the first time he's appeared naked. In 2006, he and business partner Robert Duffy were nude on the cover of WWD for a campaign involving melanoma awareness.
Bang will be available July 30, and the ad will begin running this fall. Maybe he should've named his fragrance Buff.
"Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work," Jacobs told WWD in an exclusive interview.
Although it's the first time Jacobs has modeled for his own product line, it's not the first time he's appeared naked. In 2006, he and business partner Robert Duffy were nude on the cover of WWD for a campaign involving melanoma awareness.
Bang will be available July 30, and the ad will begin running this fall. Maybe he should've named his fragrance Buff.
Everyone Has Secrets, Even Antonio!
Wed, 05/19/2010 - 14:48 | Wendy
Antonio Banderas on his fragrance, The Secret, along with some of his secrets.
Mariah Carey Delivering Summer Sweetness
Wed, 05/19/2010 - 14:34 | Wendy
Look for Mariah Carey's newest fragrance, Lollipop Bling, to hit stores in June. Carey is working with Elizabeth Arden to create the sticky-sweet scent. This is not Carey's first scent. Others include M, Forever Mariah Carey and Luscious Pink. The new bottle will be in the shape of a bling-laden lollipop!
Paris Hilton ... Such a Tease
Mon, 05/17/2010 - 14:37 | Wendy
Socialite Paris Hilton is rolling out her 10th fragrance. This one is called Tease by Paris Hilton, according to recent reports. The fragrance is due out sometime this summer.
For the advertising campaign, Hilton dressed up like Marilyn Monroe. "I got to dress up like my idol Marilyn Monroe, and we ended up with some great photos. She's always been such an inspiration to me," reported the Daily Star.
"Tease is a really sweet and flirty scent, so the name is very fitting. It's playful and sexy - perfect for grabbing attention," she added.
For the advertising campaign, Hilton dressed up like Marilyn Monroe. "I got to dress up like my idol Marilyn Monroe, and we ended up with some great photos. She's always been such an inspiration to me," reported the Daily Star.
"Tease is a really sweet and flirty scent, so the name is very fitting. It's playful and sexy - perfect for grabbing attention," she added.
