Porsche Launches New Fragrance
Thu, 05/13/2010 - 20:55 | Wendy
On the heels of putting the final touches on the new 911 GT2 RS, Porsche Design is launching a new perfume called The Essence Summer Ice. According to autoevolution.com, Porsche says the fragrance has a fresh, vibrant and invigorating citrus aromatic woody perfume that combines exacting taste, purity, elegance, simplicity and contrasts.
“The composition opens with a stimulating, invigorating freshness – defined by a molecule called arctical, specific to all The Essence fragrances – and a refreshing green-citrus accord of Italian lemon, mandarin, green mint and juniper berry. The radiant and woody fragrant trail of the perfume is magnified by Tunisian neroli and cedar wood notes”, reads the press release.
While the scent is manufactured elsewhere, the bottle itself was crafted by Porsche Design. And like all Porsche products, it's sleek, modern and sophisticated.
The actual launch date has not yet been announced.
“The composition opens with a stimulating, invigorating freshness – defined by a molecule called arctical, specific to all The Essence fragrances – and a refreshing green-citrus accord of Italian lemon, mandarin, green mint and juniper berry. The radiant and woody fragrant trail of the perfume is magnified by Tunisian neroli and cedar wood notes”, reads the press release.
While the scent is manufactured elsewhere, the bottle itself was crafted by Porsche Design. And like all Porsche products, it's sleek, modern and sophisticated.
The actual launch date has not yet been announced.
Don't Trust Your Nose? Try the New Fragrance App
Mon, 05/10/2010 - 14:22 | Wendy
Move over, counter help. Now there's an iPhone application dedicated specifically to finding your signature scent. Ascent, created by Estee Lauder brand Aramis, is a mobile application that asks you a series of questions in an effort to personalize your scent.
Diane Kruger the Face of Next CK Perfume
Wed, 05/05/2010 - 15:20 | Wendy
Calvin Klein has selected "Inglourious Basterds" star Diane Kruger as the face of its newest fragrance, simply called Beauty. Calvin Klein has not revealed much about the fragrance, particularly its notes, other than Kruger is the inspiration and model.
New York Hotel Gets Its Own Perfume
Mon, 05/03/2010 - 16:44 | Wendy
New York's grand hotel, The Plaza, is getting its own fragrance, according to "In Transit," a New York Times blog.
The perfume, named after the hotel, was created by Krigler, a fragrance house also located in New York City.
The Plaza Hotel's Kristin Franzese, executive vice president of retail, said, “We wanted to create a modern fragrance that appeals to the senses and characteristics that the Plaza Hotel embodies: grace, beauty, elegance and style.”
The scent, which will be sold at The Plaza's gift shop, will have hints of bergamot, grapefruit and iris blended with leather and amber, according to the blog.
The perfume, named after the hotel, was created by Krigler, a fragrance house also located in New York City.
The Plaza Hotel's Kristin Franzese, executive vice president of retail, said, “We wanted to create a modern fragrance that appeals to the senses and characteristics that the Plaza Hotel embodies: grace, beauty, elegance and style.”
The scent, which will be sold at The Plaza's gift shop, will have hints of bergamot, grapefruit and iris blended with leather and amber, according to the blog.
The FiFi's are the Oscars of Fragrance
Thu, 04/29/2010 - 14:56 | Wendy
Female musicians (and Halle Berry) are dominating the nominations for this year's annual FiFi "Popular Appeal" Award. The awards ceremony, the Fragrance Foundation's big annual bash (think Oscars), is slated for June 10 in New York City.
Celebrity fragrance nominees for this year's award in the women's category include Mariah Carey, Faith Hill, Avril Lavigne and Halle Berry. For men, it's Antonio Banderas duking it out with Playboy.
Celebrity fragrance nominees for this year's award in the women's category include Mariah Carey, Faith Hill, Avril Lavigne and Halle Berry. For men, it's Antonio Banderas duking it out with Playboy.
Victoria's Secret Launches Heavenly Flowers
Tue, 04/27/2010 - 06:19 | Wendy
The angels were out in full force recently (no, not Charlie's) to launch Victoria's Secret latest scent, Heavenly Flowers. Miranda Kerr, Alessandra Ambrosio and Candice Swanepoel promoted the new fragrance, inspired by "a touch of luscious fruit and a blend of sun-splashed blossoms," at a launch party in New York's trendy SoHo district.
BCBG Max Azria Fragrance Slated for March 2011
Tue, 04/27/2010 - 05:45 | Wendy
Women's clothing and accessories company BCBG Max Azria has signed a licensing deal with New Wave Fragrances to launch a scent for women in March 2011.
The BCBG Max Azria fragrance will launch in branded boutiques worldwide, national department stores such as Macy's, Nordstrom, Dillard's, Bon Ton, Bloomingdale's and Lord & Taylor, and more than 1,000 specialty stores nationwide, including Sephora and Ulta. The company is also planning an international roll-out.
"We are thrilled to be partnering with New Wave Fragrances," says Max Azria, founder, designer and CEO of the BCBG Max Azria Group. "Their expertise in the beauty arena and creative vision make them the perfect match as our fragrance licensee."
New Wave and BCBG Max Azria are working exclusively with perfumers from Givaudan, the world's largest essential oil producer for fine fragrances.
The BCBG Max Azria fragrance will launch in branded boutiques worldwide, national department stores such as Macy's, Nordstrom, Dillard's, Bon Ton, Bloomingdale's and Lord & Taylor, and more than 1,000 specialty stores nationwide, including Sephora and Ulta. The company is also planning an international roll-out.
New Wave and BCBG Max Azria are working exclusively with perfumers from Givaudan, the world's largest essential oil producer for fine fragrances.
Bruce Willis Rolling Out Signature Scent
Wed, 04/21/2010 - 17:20 | Wendy
Look for Bruce Willis' signature scent to hit the market July 1. Not to be outdone by other celeb dudes like Patrick Dempsey and Jude Law, the action-flick star has thrown the fragrance industry a curveball.
According to Women's World Daily, the rugged Willis has signed a license deal for a new fragrance with LR Health & Beauty Systems of Germany.
According to Women's World Daily, the rugged Willis has signed a license deal for a new fragrance with LR Health & Beauty Systems of Germany.
Jennifer Aniston's Sexy Lolavie Ad Catches Eyes
Tue, 04/20/2010 - 15:54 | Wendy
Jennifer Aniston, Hollywood's girl next door, is getting in the fragrance game, too. The actress is launching a new perfume this summer called Lolavie. At this point, though, the hype isn't around the new scent, but the advertisement for the fragrance that was revealed (no pun intended) this week.
In the ad, a nearly naked Aniston is towel-clad on the beaches of Cabo. When asked about Lolavie, she told Women's Wear Daily, "It's a non-perfume perfume. Sexy and clean. Floral, but not too flowery."
In the ad, a nearly naked Aniston is towel-clad on the beaches of Cabo. When asked about Lolavie, she told Women's Wear Daily, "It's a non-perfume perfume. Sexy and clean. Floral, but not too flowery."
Fergie's First Fragrance is 'Outspoken'
Wed, 04/14/2010 - 15:24 | Wendy
Fergie will introduce her debut fragrance, "Outspoken," in September.
The Black Eyed Peas singer told WWD Media, “I didn’t want to call it Dutchess, or Glamorous, or Fergalicious, or something that I’ve already done,” she said of naming her fragrance. “I didn’t want it to be so cutesy. I wanted it to be strong and empowering, something that represents me as a whole woman, a fearless woman.”
The Black Eyed Peas singer told WWD Media, “I didn’t want to call it Dutchess, or Glamorous, or Fergalicious, or something that I’ve already done,” she said of naming her fragrance. “I didn’t want it to be so cutesy. I wanted it to be strong and empowering, something that represents me as a whole woman, a fearless woman.”
